Dell Technologies

Social Business Video

Telling Dell’s social business story to its biggest customers

To showcase the latest and greatest Dell solutions to Dell’s most important customers, the company was set to open a new, cutting-edge Executive Briefing Center. To help bring the center to life, Dell turned to Willis Collaborative to produce a video showcasing the breadth of capabilities and reach of Dell’s social business for customers in the form of a silent wallpaper video to be played on one of the prominent displays.

Working with the Social team at Dell, Willis Collaborative developed a script for the video and a look and feel that aligned with other printed creative used throughout the center. The resulting video perfectly complemented the space, and delivered on the goal of communicating Dell’s impact in social to customers that visit the center each day.