In the fall of 2015 Dell was invited to present at the Canalys Channel Forum in Barcelona.
The event represented a huge opportunity for Dell to get in front of channel organizations across Europe and convince them of the value Dell brings to their business. Unfortunately, Dell’s competitors were also invited, and they saw the event as the same big opportunity. Dell wanted a compelling piece of content that would energize and inspire the audience, and help them stand out from the pack, so they turned to Willis Collaborative.
Willis Collaborative quickly developed a compelling script and storyboard, and after approval, produced the first cut of the video made up entirely of stock footage with motion graphics. We also opted for a British voiceover to reflect the European location of the event. The final result is shown here. In the end, both Dell and attendees were thrilled, and the video was used again at Dell World and other events following that. The video has also been nominated for an Effie Award recognizing innovation in media.
The video was nominated for an Effie Award recognizing innovation in media.