Lumen

Product Videos

Producing persuasive product videos for Lumen

On the heels of rebranding from CenturyLink to Lumen, the Lumen marketing team sought help in producing a number of product videos.

Willis Collaborative worked with the team from day 1, scripting the videos, developing storyboards for approvals, producing the videos using a mix of motion graphics animation and stock, and delivering cutdowns for use on social media in order to clearly articulate the value of Lumen’s offerings.