Dell Technologies

14G Server Pre-Rolls

Powerful pre-rolls for Dell EMC’s powerful new servers

For the newest version of their flagship product, Dell turned to Willis Collaborative to produce pre-rolls to bring the products’ benefits to life in the most compelling way possible.

Willis Collaborative used inspiration from the campaign’s core creative — a yellow dividing line in the shape of a financial line graph — giving it a distinct pace and varying weight, and marrying product shots with business shots in the split screen to illustrate claims about the product.