Dell was ready to change the look and feel of its core campaigns to use brighter, more people-centric visuals while bringing the idea of data into the world. While Dell had static assets nailed down, they turned to Willis Collaborative to bring the new look to their pre-roll videos.
Willis Collaborative used a combination of Dell footage, stock footage and stills augmented with parallax and puppet motion to bring the pre-rolls to life, and motion graphics animations and 3D renders to add the effect of data flowing through the scenes. The treatment delivers on the concept of “making it real”, visualizing data in the world, and all the places affected by Dell’s technologies.