Dell Technologies

IT Transformation Campaign

Making a campaign bite-sized for Dell EMC

Dell EMC’s tentpole campaign in 2017 was all about IT transformation.

For customers and prospects who were convinced that IT transformation is something to look into and were in need of further of information to see where and how they could benefit, Dell planned an array of bite-sized assets across their solutions.

To put these assets together, Dell turned to Willis Collaborative, who designed illustrations and did layout aligned with Dell EMC’s visual identity. The assets were ultimately used across social and owned channels.