In 2023, Generative AI surged into global prominence, capturing the imagination and curiosity of business leaders across industries. Recognizing an opportunity to clearly define its unique value proposition in this rapidly evolving space, Cognizant partnered with Willis Collaborative to produce two distinctive thought leadership videos: “Seamless Collaboration” and “Problem Seekers”.
Willis Collaborative worked closely alongside Cognizant’s brand marketing team to shape compelling scripts that articulated not just the potential of Generative AI, but Cognizant’s essential role in empowering businesses to harness this technology effectively. To visually embody these forward-looking concepts, Willis Collaborative leveraged Cognizant’s distinct gradient color schemes, translating them into captivating, fully rendered 3D worlds filled with abstract shapes and movements symbolizing the possibilities of Generative AI.
The resulting videos delivered visually striking narratives that resonated deeply with business stakeholders. Cognizant utilized these videos across diverse channels, including their corporate website, targeted campaign landing pages, social media platforms, YouTube, and strategic digital ad placements.
This innovative approach helped Cognizant effectively position itself at the forefront of Generative AI thought leadership, clearly communicating its capabilities and vision in a visually memorable and impactful manner.