For Dell’s inaugural CIO Council bringing together the senior leadership of Dell’s most important customers, the company needed a look and feel that was equally VIP.
Enter Willis Collaborative who was tasked with producing a range of collateral for the event. PowerPoint templates, welcome letters, room drop note cards, the council’s overview and charter, and council participation plaques were all designed by Willis Collaborative, tying in the latest visual identity from the company’s “future ready” marketing campaign. The event went off without a hitch, and customers as well as Dell’s marketing and events team were thrilled. Following the event, all source materials were shared via the cloud to ensure easy editing for any similar events down the road.