Blue Medora Website

Building a marketing machine in Blue Medora’s new website

Blue Medora was growing. As a startup focused on IT Operations Analytics, their job is to simplify the lives of IT managers, giving them increased visibility into their IT environments. A growing product portfolio and increased demand for their products was spurring the need for a new website, one that could both represent the company’s own needs, like recruitment and investor information, but more importantly, one that could provide customers, prospects and sales teams all the information they need at a moment’s notice.

Willis Collaborative developed a new responsive site that met all of those needs, and then some. As new products are rolled out, updates to the site’s back-end ensures that Blue Medora’s marketing team only needs to enter in product details once in order for the product pages, sales matrix, and supporting documentation links to be updated.

As an integral part of the company’s marketing engine, the new site also enables easy setup of campaign landing pages, locked content such as reports and whitepapers for purposes of gathering leads, and is integrated with their CRM efforts to easily track new prospects.

The site also enables a range of content marketing efforts, including blogs, videos, events and webinars, all designed to funnel leads to product trials.