Part of the Dell EMC visual identity includes the used of Dell aqua and chartreuse elements, most commonly seen as glowing neon-like boxes around web links and other calls to action.
While the look was well defined for static assets like web and print collateral, its use in motion was never clear. As part of an awareness campaign on the topic of IT Transformation, Dell turned to Willis Collaborative to bring this particular look to life in video.
Willis Collaborative sought to add a level of detail and depth to the look, using Cinema 4D to animate the elements in 3D space, allowing for reflections and glows on underlying surfaces and making the elements of the scene feel more distinctive. The end result marries 2D and 3D nicely to create a simple, yet detail-rich animation.