VMware Explore 2023, VMware’s flagship customer conference, brought together thousands of attendees eager to experience the latest innovations from one of tech’s leading companies. VMware engaged Willis Collaborative to deliver two significant, high-visibility initiatives: the prestigious Executive Summit event and the dynamic, high-energy Tech Innovation Showcase closing keynote.
Executive Summit, hosted the day before the main event, gathered VMware’s senior leadership team alongside strategic stakeholders from their most valued customers. Willis Collaborative worked with the marketing and comms teams at VMware to create the strategic narrative and corresponding graphics for this high-level gathering, ensuring clear, compelling messaging that resonated with VMware’s top-tier audience. The content emphasized strategic insight, leadership perspectives, and future-ready initiatives crucial to VMware’s customers.
The second engagement was the Tech Innovation Showcase, a vibrant and highly complex closing general session designed to highlight VMware’s groundbreaking innovations. Positioned as the energizing finale of an intensive day of sessions, the keynote needed to capture attendees’ attention immediately. Willis Collaborative met this challenge head-on by creating a playful, engaging opening video that reinvigorated the audience and set an enthusiastic tone for the session.
Working closely with the Office of the CTO and senior technical stakeholders across VMware, Willis Collaborative strategically shaped the session’s narrative and integrated numerous live demonstrations. Recognizing the session’s timing at the end of an intense day, Willis Collaborative wove in humor and playful storytelling elements, balancing levity with insightful demonstrations of how VMware’s innovations deliver tangible business value.
Visually, the keynote extended VMware Explore’s vibrant and illustrative visual identity, which featured colorful biomes representing different aspects of VMware’s business. Willis Collaborative creatively pushed this illustrative style further, seamlessly integrating content with visually dynamic biome illustrations. Innovative animations and transitions were employed, breathing new life into the visuals.
Both projects received exceptional feedback from VMware stakeholders and attendees alike. The Executive Summit reinforced VMware’s strategic relationships with key customers, while the Tech Innovation Showcase was lauded for its captivating storytelling, high-energy atmosphere, and successful demonstration of VMware’s transformative technologies. Through creativity, strategic storytelling, and thoughtful execution, Willis Collaborative ensured VMware Explore 2023 closed on an energetic and memorable high note.