Based on Willis Collaborative’s success with past Dell events, we were engaged for Dell World 2015 to handle scripting and creative direction for the opening videos of the two general session keynotes and three Executive Summit keynotes.
Working closely with Dell’s events team and Dell’s event production partner, Media Loft, Willis Collaborative helped brainstorm creative approaches to each of the opening videos, and once approved, set out scripting the videos with accompanying creative direction. Based on approved scripts and paper edits, Willis Collaborative worked closely with Media Loft and their production partners to produce the final results shown here:
- The opening video for Michael Dell’s opening keynote under the theme of “The Power of Future-Ready Business”, with script and creative direction provided by Willis Collaborative, and produced by Rachel Heitzer in collaboration with PK Pictures.
- The opening video for the closing keynote under the theme of “Imagine the Future”, with script and creative direction provided by Willis Collaborative, and produced by Rachel Heitzer in collaboration with PK Pictures.
- The opening video for the Executive Summit opening keynote under the theme of “The Evolving Enterprise” with script and creative direction provided by Willis Collaborative, and produced by Media Loft.
- The opening video for the Executive Summit lunch session under the theme of “Managing Millennials” with script and creative direction provided by Willis Collaborative, and produced by Media Loft.
- And the opening video for the Executive Summit closing keynote under the theme of “What’s Your Plan?” for a security-focused session, with script and creative direction provided by Willis Collaborative, and produced by Media Loft.
