Marketing Communications

Strategy

Marketing Strategy

For company, business unit, and product marketing initiatives, our marketing strategy process includes business ambition alignment, competitive analysis, customer journey mapping, campaign architecture development, campaign brief, campaign idea, and report card development, followed by execution across marketing channels.

Case studies

Brand Strategy

Compelling brand campaigns devised through our process including business ambition alignment, competitive analysis, customer journey mapping, campaign architecture development, campaign brief, brand campaign idea, and report card development, followed by execution.

Case studies

Video Strategy

Understand how video can best serve your business with a strategy that aligns video to business goals, the competitive landscape, and your customer journey.

Case studies

Thought Leadership Platform Development

Develop a compelling, relevant and distinct thought leadership platform for your company, business unit or product’s marketing communications through our process including business ambition alignment, competitive analysis, customer journey mapping, and platform idea development.

Case studies

Brand Positioning

Develop your brand’s unique positioning in the market through competitive analysis, customer journey mapping, positioning exploration, and brand idea.

Case studies

Product Positioning

Hone in on the messages that will make your product resonate best through competitive analysis, customer journey mapping, and positioning exploration.

Case studies

Execution

Video Production

Exceptional and impactful video creative in any format and any style for use across the marketing spectrum. From live action to motion graphics, pre-rolls for global distribution to one-off videos for limited use, we handle production from start to finish, from script writing, creative concepting, comp development and production.

Case studies

Responsive Design

Extraordinary responsive web and mobile sites, and web and mobile apps as part of an overall company or product marketing strategy, or as one-off campaign tactics, including concepting, wireframing, design, development, testing and QA, and ongoing updates as needed after launch.

Case studies

Funnel Campaigns

Marketing campaigns designed to move prospects through the sales process. We execute programs from soup to nuts, whether it be multi-channel campaigns, or more focused lead-generation efforts, including copywriting, creative assets and collateral development, email marketing templates, landing pages and microsites.

Case studies

Online Advertising

Development of display ads and paid social ads including copywriting and creative.

Case studies

Narrative Development / Storytelling

Narrative development around company, business unit or product launches used to inform a wide range of marketing communications notably media and analyst relations.

Case studies

Content Marketing

Content marketing and native advertising including content development and syndication.

Case studies

Event Marketing

Strategy

Event Content Strategy

Compelling event content strategies for owned events including customer conferences and tradeshows, customer councils, investor and industry analyst events, media events and press conferences, including business ambition alignment, competitive analysis, customer journey mapping, event theme, event format and agenda, general session and break-out session options, and report card development to measure success.

Case studies

Event Speaker Strategy

Speaker strategy aligned to business and event goals, event themes, and cultural zeitgeist or what’s trending among a core audience at the moment, that identifies third-party speakers most typically for general sessions / keynotes, including standalone keynote speakers or TED Talk-style speakers, panels including panel participants and moderators, and where needed internal subject matter experts, executives and partners and customers aligned with an event content strategy.

Case studies

Event Analytics

For businesses that run a significant number of events each year and who use Salesforce, Willis Collaborative developed Event IQ to help tie events to revenue, understand the value of customers attending events, and evaluate which events are worth more than others in order to prioritize spend. Event IQ is included free as part of any event engagement with Willis Collaborative.

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Execution

Keynote Narrative Development / Storytelling

Narrative development for senior executive keynotes and presentations at conferences and tradeshows, investor and industry analyst events, media events and press conferences including listening sessions, framework development, narrative refinement, and stakeholder reviews aligned with business and event goals and resulting in a polished script.

Case studies

Slides & Graphics Production

All graphics for keynotes and presentations in any format desired from creative concepting to final graphics for show time aligned to the keynote script. Usually tackled in parallel to the tail-end of the narrative development process.

Case studies

Video Production

Event-focused video creative including walk-in loops, opening videos / sizzle videos, product sizzle / launch videos, and customer case study videos / interstitials. Our deep understanding of complex subject matter allows us to do the heavy lifting in the scripting process instead of already overloaded internal teams.

Case studies

Ad Hoc Creative Direction

Willis Collaborative is often brought in to help with major customer conferences and tradeshows to help bridge the gap between event agencies and the client, providing sound creative direction backed with a thorough understanding of the client’s business and products, business and event goals, and alleviating overloaded internal teams.

Case studies